As a photographer, you must utilize a myriad of different techniques. If you are a professional, you must have a diverse offering. For example, you could provide event photography, in-studio shoots, on-location shoots, and product branding shots. 

I am a firm believer that when you need to do it right, do it yourself. Whether I am designing a product brochure or covering an event, I’ll grab my cameras and shoot it myself to get the right shots. I enjoy the excitement and freshness of new and unique assignments. 

There really is truth in the adage, “A photo is worth a thousand words”.
But you have to make sure you get the right photo to convey the right message.