SEARCH ENGINE OPTIMIZATION

The visibility of a website in search engine’s unpaid & organic results

WHAT IS SEARCH ENGINE OPTIMIZATION?

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a page in a search engine’s unpaid or organic search results.

Search engines reward sites that offer visitors excellent user experiences, meet coding standards and have valuable content among other elements. A SEO Services Plan tackles these variables for how search engines work and what people search for to find your products or services.

Your website is the face of the organization on the web. To attract new visitors and clients, it must be searchable with search engines like Google, Bing, Yahoo and others. You need proper SEO to help you achieve higher rankings.

KEY FEATURES

Organic Search Results

85% of Web Visitors use search engines to find what they are looking for. Most visitors using search engines will click on the organic or natural search results as opposed to the paid sponsored listings. With our SEO Strategy plan this is where your site will be listed and you will not be billed any per click fees.

Google Analytics Set Up

We will install and setup Google Analytics, the best tracker in the business, and place the tracking code within your website. Being able to properly analyze the traffic on website is an essential element of SEO. Reports can be setup and include key information like: number of website visitors, returning visitors, demographics and other key information to see how your site is working for you.

Home Page Content

The home page is the most important page of your website. The search engines put the most weight of your rankings based on the content of your home page. Our SEO Strategy Plan includes keyword research so you know what words/phrases to use on the home page to ensure it has the proper keyword density and correct search words integrated.

Search Engine Sitemap

We will set up a search engine friendly XML sitemap (and submit it to the major search engines) for your website. Sitemaps allow the search engines to easily index all of the pages within your site. If they don’t know what you have, they won’t display it to the web visitor.

Meta Tags

Proper meta tags are essential in order to get a good ranking on the engines. A SEO Tune-Up includes: keyword research, competitor analysis, proper formatting and insertion of the tags within your HTML source code (access to FTP or other required ) of your index page including, but not limited to H1/H2 and subtitles, keywords, description and image and link title and alt tags.

Search Keywords

Picking the right keywords and keyword phrases is often the most difficult aspect of an effective SEO campaign. Other SEO companies will often target the wrong keywords. With our SEO Keyword Tune-Up, we research and pick the best keywords that will get you results.

Google Places & Local Listings

Google Places and Bing Business listings are now getting shown on the organic search engine results pages within their respective engines. These listings target local visitors and drive not only website traffic but walk-in traffic to your business.