DIGITAL MARKETING SOLUTIONS
Also colloquially referred to as Online Marketing, it is where every business should have a website and social media presence that makes a powerful impression. Your website should be both visually appealing and highly functional in order to best represent their brand online. team of highly skilled designers will create an engaging site, implementing strong calls to action and conversion opportunities to help your business drive sales and increase online revenue.
When designing your website, our web team will keep SEO best practices in mind to facilitate top search engine rankings and align with your overall digital marketing strategy. You’ll feel confident that we can develop an online presence that’s unique to your business.
Digital marketing refers to any method of marketing that enables you to reach customers through digital channels, like the internet or mobile phones. A digital marketing solution can be a great addition to your direct mail campaign, increasing the reach of your offer and driving more consumers to your website or social channels.
WHAT ARE DIGITAL MARKETING SOLUTION OPTIONS?
While there are many marketing solutions available, it’s important to remember, like traditional marketing, what works for one industry may not work the same for another. Take a look at some a sample of the top internet marketing solutions for small to mid-sized businesses.
Website (Re)Design
Search Engine Optimization
Social Media Marketing
Display Advertising
Inbound Marketing
Analytics & More!
Digital media is the use of technology and content to engage consumers and grow your business. From your favorite smartphone app to social channels and websites, digital media encompasses a wide variety of products. While your business may not need to invest in smartphone technology, there are some digital media solutions that small business owners can benefit from the below options.
EFFECTIVE WEBSITE.
No matter what size your business, you can benefit from making a website a part of your digital marketing strategy. While having a website is good, it’s equally important that your site looks great across all devices, including mobile and desktop browsers. Think of your website as someone on your sales team that works 24/7 and doesn’t ask for coffee breaks. You site should make you money, not cost you.
SOCIAL MEDIA MARKETING.
Social media is a great customer service tool and can be used to increase consumer awareness and engagement. Use it to connect with your current customers and reach new prospects. Create a returning fanbase by creating stories about your product or service, show pictures or videos of them in action. You can also create offers, contests, coupon codes, or “show this post and receive a discount” to help track your marketing.
DIGITAL COUPON CAMPAIGN.
Everyone loves a bargain. Digital coupons can help your business meet increasing customer expectations for cross-device digital engagement and are a great complement to your other digital marketing efforts. Coupons and digital offers can turn Followers into buying Customers whether they purchase online, or in your brick-and-mortar store.
INBOUND MARKETING
Focuses on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike traditional or outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
SEARCH ENGINE MARKETING SERVICES
- SEO (Search Engine Optimization) Monitoring
- Local SEO
- SEO Consulting
- SEO Copywriting
- SEO Packages
- Market Analysis
- Search Engine Marketing (SEM)
- Setup Campaign
- Pay Per Click (PPC) Marketing
- Keyword Research
- Precise Targeting
- Search Results Reporting
INTERACTIVE SERVICES
- Social Media Management
- Social Media Integration
- Social Media Monitoring
- Social Media Optimization
- Content Development
- Content Scheduling
- Content Strategy
- Content Posting
- Event Planning
- MailChimp Email Marketing
- Provide Customer Service
- Customer Loyalty Programs
- Promote Sales, Products, and Events
- Increase Fans, Friends, Likes,
- Followers and Awareness
- Social Media Reporting & Analytics
- Directory Services
- Contests & Promotions
- Facebook Ads
- Google Adwords
- Yelp! Ads
- Twitter Ads
- LinkedIn Job Ads
- Live Chat Tools
- Text Message Marketing
- Environmental Graphics
WHAT ARE DIGITAL MARKETING SOLUTION OPTIONS?
While there are many marketing solutions available, it’s important to remember, like traditional marketing, what works for one industry may not work the same for another. Take a look at some of the top internet marketing solutions for small to mid-sized businesses:
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) is the process of improving the visibility of a website in a search engine’s un-paid or “organic” search results. In general, the higher ranking and more frequently listed search result will receive more visitors from the search engine’s users.
NEW CUSTOMERS ARE SEARCHING FOR YOU
97% of customers now use online media when researching products or services in their local area, according to BIA/Kelsey and ConStat.
WE HELP YOUR BUSINESS GROW
Our effective, fully-managed marketing program will help your business grow! We create your campaign and place ads across the Google network, reaching millions of potential customers – locally, regionally, or nationally … the choice is yours.
TRACK YOUR RESULTS
Get online access to detailed reports so you always know how well your campaign is working. Know how many customers visited your website…who called…how many emailed…or submitted a form – and a whole lot more.
HOW DOES IT WORK?
Our professional team of search engine experts builds out the campaign based on hundreds of keywords and locations that describe your products or services. When internet shoppers in your target area search online using the terms that match your keywords and location, your ad appears in the results page.
When the same online shoppers click the ad, they are taken to your website. Don’t have a website? No problem, we have a landing page solution that is specifically designed to help you convert visitors into customers. How can you verify your results? Easy! You are provided 24/7 access to our Merchant Center dashboard, allowing you to see transparent results.
